Privacy Policy | DublinTrend Workplace Safety Learning

1) Cookie categories

We divide cookies into exactly three categories. Essential cookies are required for the site to function. Analytics and marketing cookies require your consent and will not be activated unless you choose to allow them.

Essential cookies

Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO, activated automatically. Retention: session duration or up to 12 months for preference storage.

Essential cookies include your cookie preference status so we can remember whether you accepted or rejected non-essential cookies. Without this, we would need to re-ask on every page view, which is not a good experience and is not necessary.

Analytics cookies

Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES, activated only after user accepts. Retention: up to 14 months.

Analytics helps us understand which guides are helpful and whether visitors can find key pages such as workshop information and contact details. We use aggregated insights for site improvements and do not rely on analytics to make decisions about individual people.

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES, activated only after user accepts. Retention: up to 540 days (Google Ads default).

We use marketing and advertising cookies only if you choose to allow them. These technologies help us understand whether a campaign leads to actions on our site, such as reading a guide or submitting a workshop enquiry, and to show relevant reminders to previous visitors.

2) Marketing cookies disclosures

The statements below explain how third-party advertising technologies can operate when you consent to marketing cookies.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website: - Cookies (first-party and third-party) - Tracking pixels (Google Ads tag / gtag.js, Meta Pixel) - Device identifiers (browser fingerprint, IP address) - Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site: - Google Ads (gtag.js / Google Tag Manager) - Google Analytics 4 - Google Remarketing Tag - Meta Pixel (Facebook / Instagram)

Opt out of personalised advertising

You may opt out of personalized advertising at any time: - Google Ads Settings: https://adssettings.google.com - Your Online Choices (EU): https://www.youronlinechoices.eu - Network Advertising Initiative: https://optout.networkadvertising.org - Digital Advertising Alliance: https://optout.aboutads.info Opting out does not remove ads entirely you will continue to see non-personalized advertisements.

Cookie preference management: use the clearly visible link labeled "Manage cookie preferences" in the website footer to open the cookie panel where you can accept or reject each category independently.

3) Consent requirements

We provide a consent banner that offers clear choices. Non-essential cookies are off until you decide.

How the consent banner works

Options available: Accept All, Reject Non-Essential, Manage Preferences.
Analytics and marketing cookies are not activated until you accept.
Your choice is stored in localStorage for 12 months.
You can dismiss by rejecting and still use the site with essential cookies only.
The banner links to this Privacy Policy.

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation GDPR and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Manage cookie preferences link

The footer of every page includes a "Manage cookie preferences" link. Selecting it reopens the cookie preference panel so you can turn analytics or marketing cookies on or off. Essential cookies remain on because they are required for core site functions and saving your preferences.

4) Data Sharing with Advertising Partners

If you allow marketing cookies, certain data is shared for campaign delivery and measurement. We do not sell personal data.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests

If you contact us about workshops or support, we process the information you provide to respond.

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

We do not request sensitive personal data through our forms. Please avoid including health details, financial information, or other sensitive content in your message.

6) Google Services and Advertising

We use Google services only if you consent to the relevant cookie categories.

This website uses the following Google services:

Google Analytics 4

collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking

records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing

allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager

deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services

We use Meta technologies only if you consent to marketing cookies.

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

Page views and time on site
Specific conversion events (form submissions, purchases)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

Access (Art. 15): request a copy of data we hold about you
Rectification (Art. 16): correct inaccurate or incomplete data
Erasure (Art. 17): request deletion ('right to be forgotten')
Restriction (Art. 18): limit how we process your data
Portability (Art. 20): receive your data in a structured, machine-readable format
Objection (Art. 21): object to processing based on legitimate interest
Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13) What data we collect

The exact data depends on how you use the website and which cookie categories you allow.

Full name
Email address
Phone number
IP address
Browser type and version
Device type and operating system
Cookies and tracking identifiers
Usage data (pages visited, time on site, click paths)
Form submission content
Conversion events (form submits, calls, purchases)

We also store a record of your cookie consent choice and a timestamp so we can demonstrate consent if required for compliance and auditing purposes. This record does not include your form content and is not used to identify you directly.

14) Legal basis for processing (GDPR Art. 6)

Contact form data

consent (Art. 6.1.a) and contract performance (Art. 6.1.b)

Analytics data

consent (Art. 6.1.a)

Marketing and remarketing data

consent (Art. 6.1.a)

Security and fraud prevention

legitimate interest (Art. 6.1.f)

Where we rely on consent, you can withdraw it at any time via the cookie preferences panel. Withdrawing consent does not affect processing that occurred before withdrawal.

15) Retention periods

Contact form submissions: 2 years
Analytics data (GA4): 14 months
Marketing cookies (Google Ads): up to 540 days
Email communications: duration of relationship + 1 year
Server logs: 90 days
Cookie consent records: 3 years (audit requirement)

We may retain some minimal records longer if required by law or to establish, exercise, or defend legal claims. Where possible, we will reduce retained data to the minimum necessary for those purposes.

16) Policy metadata and changes

We keep this policy current and provide notice for material updates.

Last Updated: January 15, 2026

Effective Date: January 15, 2026

If we make changes that materially affect how we process personal data, we will notify users via a homepage banner at least 14 days before the changes take effect. Continued use of the website after the effective date indicates acknowledgment of the updated policy.

To review or change cookie choices, use the "Manage cookie preferences" link in the footer at any time.

This policy is written to be clear and practical. If you have questions about a specific activity, such as workshop enquiries or advertising measurement, contact us through the contact page so we can provide a specific answer.